Program Details

Upcoming Start Dates

January 27, 2025

Monday evenings

Electives meeting once per week, schedules vary

6+ months

Live Online

September 8, 2025

Monday evenings 

Electives meeting once per week, schedules vary

6+ months

On Campus

You'll learn how to:

  • Align digital marketing strategies to your goals and objectives

  • Research your audience to understand your customer’s journey

  • Set measurement standards and performance indicators to track initiatives

  • Test different tactics to measure effectiveness and improve results

  • Use tools to manage content development and project management

  • Use social media channels effectively to support your strategy

Who Should Attend?

The digital marketing field encompasses a wide and diverse range of jobs, and career opportunities continue to grow. Whether you are new to the industry or have previous experience, our fast-paced and flexible program can be customized to your needs.

  • Marketing, advertising, communications and PR professionals who need to quickly get up to speed on digital marketing

  • New marketing graduates who need to expand their knowledge and skills to be more desirable to potential employers

  • Digital marketing professionals seeking a professional qualification to add to their résumé

  • Small business owners who want to learn how to leverage the power of digital marketing for their businesses

  • Professionals in other fields seeking to pivot to a career in digital marketing

7GKpPw4PrJk

Video

Considering the SMU Digital Marketing Certificate program?

Linsey Jones

Student Success

"Deciding to do the SMU CAPE program was one of the best decisions I ever made."

– Linsey Jones, SMU Digital Marketing student

SMU Digital Marketing Certificate badge image

Earn a Digital Badge

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.