广告 Students Gain Insider Industry Glimpse with NYC-Based 校友 on Annual Trip

每年春天, students 和 faculty from Meadows’ Temerlin 广告 Institute (TAI) embark on an annual trip to New York City where they have the opportunity to learn more about the industry 和 connect with alumni living 和 working in the field of advertising.

这次旅行, which has been part of the program since 2005, allows current students to see what types of occupations their advertising degree could lead to in the real world. 今年, the group visited Momentum Worldwide, 全球体验机构, where they heard from TAI alumni 和 Momentum employees Jordan Chlapecka (B.A. 2011年)和艾丽·哈特曼(B.A. ’20) about the experiential advertising work they’ve done recently for American Express at Coachella. 他们也去了奥美, one of the largest ad agency networks in the world, 校友摩根霍夫(B.A. 17岁的海伦·里格(Helen Rieger).A. ’17) spoke about the work they had done for Ogilvy in the past year, including the Verizon Super Bowl commercial featuring Beyonce.

A new out-of-the-box experience came from Mike Reidy (B.A. ’00), 谁 is the Senior Vice President of 广告 Sales at NBCUniversal. Reidy not only organized a VIP tour of NBC studios, where students had the chance to go behind-the-scenes of the sets of 周六夜现场 和 The Tonight S如何 with Jimmy Fallon, but also organized a discussion panel led by several members of NBCUniversal’s internal creative team.

TAI students 和 faculty members pose during their behind-the-scenes tour of NBC studios.

“I wanted students to underst和 that there is no one path in advertising, 有很多,雷迪说. “It is important for them to have exposure to diverse opportunities 和 job functions within the advertising industry to help widen their view of what roles are available 和 interesting to them coming out of college.”

的问&A panel shed light on the different journeys one can take to get to the positions the internal creative team are in today. 例如, Reidy started his Meadows experience as a theatre major first, 通信专业第二. Though he credits his comfortability with public speaking to his acting classes, it was an opportunity his senior year that truly helped define his path. Reidy worked on the marketing plan for the new football stadium that was set to open for the Fall 2000 season 和 was tasked with raising awareness 和 attendance amongst students, 校友和当地社区. This experience taught him the importance of using data when devising a communication plan, which is especially poignant in a rapidly changing industry like media.

“How we watch content has changed; therefore, the 谁 正在观看和 如何 they are watching is important to know,” explains Reidy of his current role at NBC. “My team works with advertisers to ensure their message 和 如何 they communicate with our audiences is relevant 和 aligned to the content 和 platform where they are watching.” 

The opportunity to learn about the vast variety of jobs available for those with an advertising degree, 无论是大公司还是小公司, 是这次旅行的主要焦点吗. In addition to Momentum Worldwide 和 Ogilvy, students visited boutique creative agency Walrus as well as Google’s new NYC-based campus.

TAI students pose outside of Google’s NYC campus, where they heard alum Amol Rana (BBA ’05, B.A. ’06, MBA ’13) speak about his career path.

“It was a great experience for our students to see people working in creative careers outside the world of traditional advertising agencies,” says senior advertising lecturer 和 Creative Program Director Mark Allen, 谁 accompanied the students on this year’s trip. “Our students made lots of connections on this trip, many of which will lead to jobs 和 internships.”

In between agency visits 和 company tours, students got to visit some of NYC’s best museums including the Whitney 和 the MOMA. The week-long trip culminated with an alumni networking 和 karaoke event that was attended by dozens of TAI alums 谁 have graduated spread out over the past 20 years, highlighting their long-st和ing connection to the program. To learn more about Meadows’ Division of 广告 和 the Temerlin 广告 Institute, 点击这里.